Traue Inc.
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ContactC. Traue, Owner
Address39 Prestwick Cove SE
Calgary, AB
T2Z 3M3
Phone403-680-2907
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Welcome to my Network Page on the web — I would like to share with you some knowledge and experience on developing businesses.
Business Development, as I understand it, is not merely Mergers & Acquisitions, nor is it just Channel Management or Sales Development. All of those practices contribute to Developing a Business — they're components of my Business Development philosophy.

Revolutionary vs. Evolutionary

Business Development, to me, includes all corporate activities to move from evolutionary growth to revolutionary growth.

The difference between evolutionary and revolutionary growth could be, for example, the difference between adding a sales rep, thus adding $1 million in revenue, and adding a new market for an existing product, potentially adding many millions — if executed well, business development then allows to dramatically grow a company with little or no impact on the production departments, be they hardware engineering, software development or manufacturing.

My offer is to apply this knowledge and experience to your business — the result is value add to your bottom-line — let's work together to develop your business.

Leveraging the USP

Finding and defining the Unique Selling Proposition (USP) is most likely the hardest tasks for the entrepreneur and small
business owner. To the entrepreneur and everybody inside the company, things are clear as broth — if only everybody outside the company would get it, too…

A clearly defined USP, as much as a clearly defined Mission and Vision for the company, can guide every activity, provide 'true north' for every decision. Bringing the USP across, communicating it to customers and partners is crucial for a company's success. If customers can easily identify what makes a specific company unique, how that company stands out from the rest, that's when they will choose that vendor over everybody else. With a little research into existing customers, the market and the company itself, a USP can be defined rather quickly. Along the way, the company's Vision and Mission, that is where the company wants to be in so many years and how it plans to get there, will crystalize as well.